Marketing Strategy

Studio North offers full strategic services which include brand and communications development as well as integrated marketing plans. We immerse ourselves in a company and look at every facet of the business from customers to competitors, from challenges to opportunities. Then we develop both a strategic plan and a tactical campaign that vary in scope and budget. We have developed large campaigns that are fully integrated using numerous marketing tools. We have also created small campaigns that involve just one type of marketing with a very limited budget.

Our process for brand and communications development starts with a Brand Audit. This is a proprietary positioning and messaging development process that includes a number of inter-linking components that combine to produce a powerful and compelling strategy. This process includes the following steps:

Research
Through interviews, surveys, focus groups, competitive assessment and analysis, a research document is created containing strategy and recommendations.

Communications Strategy
We create a communications strategy by reviewing messaging opportunities, identifying hot buttons and positioning against your competition.

Messaging Platform
A multi-tiered messaging platform is produced that includes core messages. positioning and graphic standards.

Studio North develops and implements Integrated Marketing Plans for our clients that include online and offline media, web development, collateral, direct mail and public relations. We plan media, negotiate rates, develop budgets, and create schedules. We work with both large organizations and small companies.

 

 

 

 

 

 

 

 

Studio North Marketing, a prominent San Francisco Bay Area graphic design and marketing firm that specializes in brochures, direct mail, advertising, and website design. Studio North Marketing offers: marketing consulting, marketing planning, graphic design, logo design / corporate identity, brochure design, direct mail design, website design, website programming, SEO, print advertising and online search advertising, Google Adwords consulting, event marketing, and trade show marketing. Located in San Francisco and Novato, California, serving San Francisco, the Northbay, the Eastbay and the Southbay.