Direct Marketing
Whether it is email or postal mail, direct marketing is the best form of marketing for reaching specific individuals. Direct marketing delivers a personalized communication to a specific target, it achieves a specific task or addresses a particular issue. The role of direct marketing is essential to progressing a potenial customer through the evaluation phase and into the decision process about whether or not to use your service or product. Today, direct marketing can come in a variety of forms:
Postcards
Personalized Letters
Brochures or Sales Sheets
Email Newsletters
Emailed HTML Ads
Which ever form of direct marketing you wish to employ, Studio North can create, write and implement. We can also source any type of list or work with an existing list. We are well versed in the success and failures of direct marketing, and can consult with you to create a strategy that is best suited for your success.
Relationship Marketing
Another form of direct marketing is what we call Relationship Marketing. This is a more personal approach, where you target a limited number of named individuals on a consistent, monthly to quarterly, basis. Relationship marketing involves sending your targets specific publications, articles and/or letters that they would find of value. In doing this you begin to establish yourself as an expert in a certain topic and you stay top-of-mind with potential customers. Studio North can work with you to develop a valuable Relationship Marketing program, that includes strategy and implementation.
For more information and to schedule a consultation please contact us today at 415-893-9292.
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Studio North Marketing, a prominent San Francisco Bay Area graphic design and marketing firm that specializes in brochures, direct mail, advertising, and website design. Studio North Marketing offers: marketing consulting, marketing planning, graphic design, logo design / corporate identity, brochure design, direct mail design, website design, website programming, SEO, print advertising and online search advertising, Google Adwords consulting, event marketing, and trade show marketing. Located in San Francisco and Novato, California, serving San Francisco, the Northbay, the Eastbay and the Southbay.