Online Advertising

Online advertising is a power medium because you can immediately lead potential customers to additional information or special offers, you can capture leads, gain top positioning with the major search engines and cross market to the same client base.

Banner Ads and Landing Pages
Today there are thousands of places to advertise on the internet, targeting a wide base of potential customers. Studio North sets up our banner ads to link to a website or landing page that offers key information and has the ability to collect lead generation data. Visitors coming to these landing pages can be tracked and their email addresses can be automatically be downloaded into a database for future use.

Pay-Per-Click Campaigns
A PPC or pay-per-click campaign can be developed to assure our clients top ranking with the major search engines. Studio North has developed a special "success formula" for PPC which focuses on creating excellent "quality scores" for the keyword phrases and ads we include in our client's paid advertising campaigns. This proven strategy results in consistently lowering per-click costs for your keywords, while keeping your ads in high placement positions.

After carefully analyzing our client's business services and products, we develop several campaigns and ad groups, each highly focused on a narrow aspect of our client's business. Each ad group has keyword lists, ad copy and an assigned landing page that are very specific to the intent of the ad group and highly relevant to those who search online. This guarantees the campaigns we develop for you will deliver highly targeted and motivated paid search traffic and excellent ROI (return on investment) fore your advertising dollars.

We perform keyword research and generate informative keyword performance and ranking reports for our clients. These reports show the best keywords to use, how many impressions a day each word receives and the cost-per-click (CPC). We structure our campaigns for top ad placement - usually within the #1-5 spots for most search engines. We develop the strategies that make best use of our clients budget. We also provide a monthly service to manage a clients keyword and ad campaigns.

As proof of the advantage of monthly PPC maintenance and management, we have been able to reduce click costs to under $1.25/click for our longest term client. His company is bidding on highly competitive legal services keyword phrases. The Google AdWords and Yahoo Search Marketing budget of around $2000/month now generates about 2000 clicks per month and record numbers of new clients.

To create and launch a keyword campaign, Studio North provides the following services:

1) Determine profit per sale of product or service and create a "maximum cost per click" amount to inform pay-per-click bid structure.

2) Based on the above, determine monthly budget amount to be spent on campaign and determine a budget strategy.

3) Determine which phrases to classify as "broad match" verses "exact match" and further classify and qualify each keyword phrase and bid.

4) Categorize keywords into "campaigns" or groups.

5) Determine the landing page and URL to be associated with each ad.

6) Determine and recommend other programs ("content match", "local match", etc) that would be appropriate for your site and marketing budget.

7) Monthly management and monitoring of PPC acounts, combined with Google Analytics and analysis.