Insights
Planning Medical Video, Animation & Multimedia
Medical Education Is Medical Marketing
Benefits of 3D Medical Animation
The benefits of high quality medical and scientific animation are undeniable. Animation shows the viewer the otherwise unseeable—the inner workings of a medical device, the intraoperative placement of a device inside the body, or the microscopic perspective of a drug’s mechanism of action. When combined with live-action video, animation can vastly extend the capability of video alone. For example, in a surgical training piece, the video lens can show the external O.R. actions while animation simultaneously illustrates the internal events occurring beneath the tissue. With 3D animation, the viewer can see inside, through and around any mechanical, anatomical or cellular structure. Animation can even conceptualize a product still in the development phase, often an important capability when a company is seeking early funding.
The animation team at On Point Productions is remarkably skilled in anatomical, biotech and pharmacological animation. We understand thoroughly how the body works, how devices function, and how drugs interact at the cellular level. We can visualize your product so that your audiences quickly appreciate its features and benefits, and we can do it compellingly and artistically.
Medical and scientific animations can pay off in a number of important ways. At trade shows, for example, a dynamic animation on your plasma screen can help you stand out and draw crowds to your booth. Animations can add incredible power to your management’s PowerPoint presentations and to your sales team’s pitches. And they can give strong appeal to your website by reaching out to grab the general public, whose standards and expectations for quality animation have surged with the ubiquity of high-end animated films and commercials.
High-impact 3D medical animation also elevates your company’s image. The added production value of artistic, elegant animation can say a lot about who you are as an organization. Whether for marketing, sales, training or educating the general public, On Point’s medical animations enable you to make your point clearly, concisely and convincingly.
Planning Medical Video, Animation & Multimedia
There’s an old axiom that is no less true in the digital age: “If you don’t know where you’re going, any road will get you there.” The keys to effective and successful medical video, animation and multimedia are still—Planning, Planning, Planning.
Good planning begins with a few simple questions to set objectives: What is your presentation about, and how is it going to be used? Who are your primary and secondary target audiences? What should the viewer know or be able to do after watching it? And what out-of-date thinking, resistance or attitudes do you need to change?
After you’ve clarified your objectives, it’s critical to achieve internal consensus from all key players before starting production. Nothing can slow down or even derail a project quite like late-inning input from a surprise decision-maker! Similarly, always script or storyboard the video or animation before filming or animating, and get internal script approvals. For the greatest possible cost-effectiveness, think ahead for possible multiple uses and/or audiences for your project.
A professional production company with incomparable experience, On Point Productions will help you with all of the above. As experts in medical video, medical animation and interactive medical multimedia, we will assist you in setting your objectives, storyboarding your animation, and scripting your video. Contact us for specific Planning Guides to begin your project.
Medical Education Is Medical Marketing
Many believe that the best way to sell is to teach. At On Point Productions, we strongly support that philosophy. When you train a physician or other health care provider how to use your product skillfully and confidently, you go a long way toward selling the benefits of that product. Further, when you successfully educate a patient, you not only improve their outcomes but you help to overcome their fears or doubts about your product, and pave the way for future successes.
At On Point Productions, we are more than just a production company. Our business and marketing savvy go into each production. We know that every medical video, animation or multimedia program, even the most straightforward training video, is marketing! Every program reflects your company’s image, and should reinforce your brand with the most professional production values.
The excellence of our digital media will affirm the quality of your product and your company.
Medical Scriptwriting
When you build a house, you need a blueprint. For any medical video, animation or interactive multimedia program, you need a blueprint, too—and it’s the script. Medical scriptwriting is a hallmark service of On Point Productions. Over the years we’ve written hundreds of them: for marketing, sales, training, patient education, and video news releases.
Effective scriptwriting requires a special skill set to create the proper dynamic balance between spoken words and visual elements. It also requires the ability to strike the right tone so that a script works for its specific target audience; the “voice” and language used to communicate with a medical patient or a potential investor are distinct, and very different than those employed to address a physician or a nurse. In addition, the ability to “think visually” is something that is developed with many years of experience. On Point’s scriptwriters have that experience plus the imagination to bring your product story to life.
We understand the world of medical device, biotech and pharmaceutical products, we appreciate Regulatory hot button issues, and we know how to ask the right questions to elicit all the critical information. Because of this, we can greatly minimize your company’s staff time in script development.
When the script has been approved, On Point will begin filming, animating, designing, producing and directing your program. A well-developed script is the best way to ensure an efficient, cost-effective production.
